About GEMBA Innovation

In GEMBA Innovation we are committed to deliver results for our customers and to help them
to be more capable of capturing good ideas and develop them into new products and services that
create sustainable and measurable results.

We are thorough in our research and experienced in spotting important trends - global as well as national - and we have the necessary skills and tools to support the R&D with qualitative studies of the company's main clients and quantitative surveys of the wider audiences.

For us, diversity is a key word when we, based on our research, set the team for the ideation phases. Our network is large and competent, and our methods includes documenting the process, so the results are manageable to work with for the company.

For many companies, the daily business is a tough competitor when it comes to developing new concepts.

GEMBAs consultants doesn't leave after the ideas are developed - we stay and support our client in building both concepts and business case until the project is ready to be taken over by the company's own methods for NPD, whether it is Stage Gate or other methods.

What characterizes GEMBA Innovation?

• We have a lean organization with a professional network of competent partners
• We create a creative space around ideation without losing focus on the business
• We are open, listening and honest in our communication and our effort creates' Best in Class' concepts
• We prefer partnerships with our customers rather than 'one night stands'
• We share our experiences with our customers to help them avoid time-consuming and expensive mistakes
• We are passionate about what we do, and it shines through our processes, both those we have inside the company and those where we include the company's stakeholders